Check out this video from GolfWRX.com taken at the the TaylorMade Tour Trailer at Doral this past week. Super Cool and wild on top of that, with a special tour player cameo towards the end of the video.
I have been playing golf and building clubs, and changing grips since I was 10 years old, and I am totally lost on some of the things they are doing. But I guess this is the cutting edge of technology from the top clubmakers in the world of golf.